One of the Reasons Given for the Decline of Britannica

question 37

Multiple Choice

One of the reasons given for the decline of Britannica is that the firm defined its business as publishing books instead of providing information.Britannica failed to:

• A) define its mission in terms of the benefits its customers seek
• B) ignore the marketing concept of serving customer needs and wants
• C) realize "customers only want what they know"
• D) have a sales orientation
• E) empower the consumer

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Definitions:

Ethical Questions

Queries concerning moral principles and values that guide behavior in the business or professional world.

IDDR Approach

A strategic method in problem-solving that involves Identification, Diagnosis, Decision, and Remediation steps to address and solve issues effectively.

Ethical Problem

A dilemma or situation that requires a decision to be made that involves questioning the morality of the actions or choices.

Business Decision Maker

An individual or group within an organization responsible for making strategic and operational decisions.