Walker Farms Heard from Many of Its Customers That They

question 55

Multiple Choice

Walker Farms heard from many of its customers that they would like organic produce.As a result,Walker Farms became a certified organic farm.Walker realized that while not all consumers were willing to pay the higher prices for organic produce,his customers wanted the organic produce.Walker realized:

• A) he missed sales by not concentrating on the average customer
• B) different customer groups have different needs and wants
• C) he is a sales-oriented farm
• D) his business is about selling the cheapest vegetables
• E) his aim is a goal of profit through maximum sales volume

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Definitions:

Lutherans

Pertains to members of a Christian denomination that follows the teachings and doctrine of Martin Luther, emphasizing justification by faith alone.

Baptists

Members of a Christian denomination known for practices such as believer’s baptism and the emphasis on individual conscience.

Steven Pinker

A Canadian-American cognitive psychologist, linguist, and popular science author known for his works on language, mind, and human nature.

Harm

Damage or injury that affects someone or something in a negative way.