How Could Nestlé Have Better Anticipated Its Mistake with Social

question 9

Multiple Choice

How could Nestlé have better anticipated its mistake with social media in triggering a more widespread boycott?

• A) By not responding to boycott proponents on Facebook and the like.
• B) By better training its Facebook monitor.
• C) Users of social media tend to be opinionated and so a proper response can be anticipated.
• D) By censoring its social media presence.
• E) all of the above

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Definitions:

Equipment

Tangible property used in operations, such as machinery and hardware, that contribute to the production or service of a business.

Inventory

A company's merchandise, raw materials, and finished and unfinished products which have not yet been sold; considered an asset on the balance sheet.

Book Value

The net asset value of a company calculated as total assets minus intangible assets and liabilities.

Net Income

The residual income a company has after expenses and taxes are deducted from its total income.