The Marketing of Organic Cotton Tee-Shirts for Life Is Good's

question 114

Multiple Choice

The marketing of organic cotton tee-shirts for Life is good's existing customers would be an example of a _____ strategy.

• A)market development
• B)product development
• C)market penetration
• D)product penetration
• E)diversification

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Definitions:

Social Responsibility

A business’s obligation to maximize its positive impact and minimize its negative impact on society.