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As marketers gain more experience in marketing a product,costs tend to decrease,which is an example of the maturity effect.
Robert Merton
An American sociologist known for developing theories such as the strain theory, and for coining terms like "self-fulfilling prophecy" and "role model."
Latent Function
Unintended or unrecognized consequences of actions, social processes, or structures within a society.
Unintended Consequences
Outcomes that are not foreseen or intended by a purposeful action, which can be positive, negative, or neutral in nature.
Robert Merton
An influential American sociologist known for his theories on social structure, anomie, and for coining terms like "self-fulfilling prophecy."
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