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All of the following are strategic alternatives that match products with markets EXCEPT:
Agents of Socialization
Individuals, groups, and institutions that shape an individual's social development and norms through social interaction.
Institutions
Established and enduring patterns of social order that govern the behavior and expectations of individuals within a society.
Roles
The behaviors, obligations, and privileges attached to a social position or status within society.
Cultural Expectations
The societal norms or standards that dictate how individuals should behave within their culture.
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