A Business Unit That Usually Generates More Than It Needs

question 4

Multiple Choice

A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in the portfolio matrix.

• A) star
• B) cash cow
• C) problem child
• D) dog
• E) independent

---

Definitions:

Visual Cliff

An experimental apparatus used to study perception of depth and fear of falling in infants, demonstrating their ability to perceive depth.

Navigate

The ability to plan and direct a route or course, especially by using instruments or maps, or metaphorically in making one's way through complex situations.

Heights

Measurements of vertical dimension or elevation, or the perceived vertical dimension of an object or place.

Visual Cliff

A research tool used to measure infants' perception of depth and their ability to perceive danger in simulated environments.