DeFeet International Started as a Cyclist Sock Company

question 46

Multiple Choice

DeFeet International started as a cyclist sock company.The founder,Shane Cooper,said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out.The socks were of special materials aimed at giving the cyclist the most comfortable fit.These socks were not the traditional white socks but bright,bold,and flashy colored socks with cool graphics.These high tech socks were priced around $10 a pair.Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand.The company branched into running,hiking and snow gear.Their products include socks,armskins,calfskins,boxer briefs,gloves,and shirts for the serious athlete.They also have a custom department where socks,armskins,and gloves can be customized with any motif including sponsor types of logos like Michelin,Pabst Blue Ribbon,or BP.Even kids can enjoy DeFeet's high quality socks.DeFeet's products can be found in retailers across the world,in more than twenty countries,like Israel,Australia,Belgium and the United States.More than two-dozen online retailers also carry their products.
-Refer to DeFeet International.DeFeet's _____ includes retailers and online retailers throughout the world.

• A) product strategy
• B) place strategy
• C) price strategy
• D) promotion strategy
• E) positioning strategy

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Definitions:

Intracellular

Relating to or occurring within a cell, encompassing the events, reactions, and processes in the cellular interior.

Extracellular

Located or occurring outside a cell or cells, often referring to the space or environment that surrounds cells in a multicellular organism.

Voltage-Sensitive

Voltage-sensitive refers to the property of a molecule, ion channel, or membrane to respond to changes in electrical potential or voltage across it.

Sodium Channels

Ion channels found in the membranes of cells, allowing for the passage of sodium ions, important in the generation and conduction of action potentials in neurons and muscle cells.