Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 64

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.Since Delta was already marketing to homeowners (although not very successfully) ,its development of new styles of faucets to appeal to this underserved market would be an example of a _____ strategy.

• A) market penetration
• B) product diversification
• C) market development
• D) product development
• E) product penetration

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Definitions:

Money Supply Growth

The rate at which the total amount of monetary assets in an economy increases over time, which can influence inflation, interest rates, and economic growth.

Unemployment Rate

The proportion of the labor force that is not currently employed but is actively looking for work and willing to work.

Volcker Disinflation

A period of monetary policy adjustment in the United States under Federal Reserve Chairman Paul Volcker, aimed at reducing high levels of inflation through high interest rates in the late 1970s and early 1980s.

Inflation Expectations

The anticipation of consumers, businesses, and investors about the rate at which the general level of prices will rise in the future.