What Is a Competitive Advantage? What Makes a Competitive Advantage

question 102

Essay

What is a competitive advantage? What makes a competitive advantage sustainable?

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Definitions:

Emergent Norm Theory

Emergent Norm Theory is a sociological theory that explains how new social norms can emerge spontaneously in crowds or groups, influencing members' behavior during events like riots or disasters.

Contagion Theory

A social theory that suggests ideas, attitudes, and behaviors can spread through populations as if they were infectious diseases.

New Social Movements

Collective actions that emerged from the 1960s onwards, focusing on issues like environmentalism, human rights, and social justice, differing from traditional movements by their network structures and cultural emphases.

Global Focus

An approach or perspective that emphasizes consideration of issues, ideas, and actions on an international scale.