The Marketing That Exists Between Mary Kay and Its Consultants

question 3

True/False

The marketing that exists between Mary Kay and its consultants is not B2B.

---

Definitions:

Practical Consciousness

Refers to the tacit knowledge and unarticulated beliefs that individuals use in their daily lives without formal reasoning.

Actions

Behaviors taken by individuals or groups influenced by intentions, motivations, and societal norms.

Agency-Structure Literature

Scholarly discourse that explores the dynamic relationship between individual agency (the capacity to act) and social structures (patterns of social arrangement).

Micro-Level Actors

Individuals or small groups that operate or influence processes at a very local or personal level within larger social systems.