Which Type of Research Is Also Called Pure Research and Attempts

question 26

Multiple Choice

Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific,pragmatic problem?

• A) Applied
• B) Basic
• C) Primary
• D) Secondary
• E) Synergistic

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Definitions:

Forecasted Contribution Margin

An estimated metric that indicates the difference between sales revenue and variable costs of goods sold, used to predict the profitability of sales.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed costs and to generate profit.

Contribution Margin

The selling price per unit, minus the variable cost per unit, indicating how much each unit contributes to covering fixed costs and generating profit.

Break-even Point

A stage where total sales or production volume exactly matches the overall expenses, consequently yielding no financial gain or deficit.