While Managers Can Control the Marketing Mix,they Cannot Control the Elements

question 83

Essay

While managers can control the marketing mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

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Definitions:

Social Media

Online platforms and technologies that enable users to create, share, or exchange information, ideas, pictures/videos in virtual communities.

Visual Representations

Graphics, images, charts, and other visual elements used to convey information, ideas, or data.

Indirect Strategy

A communication approach where the main point is not presented directly at the beginning but revealed gradually.

Business Report

A formal document that provides information and analysis to assist in decision-making within a business context.