All of the Following Statements About Global Marketing Are True

question 90

Multiple Choice

All of the following statements about global marketing are true EXCEPT:

• A) Marketing to target markets throughout the world has become imperative for business.
• B) Often a U.S. firm's toughest domestic competition comes from foreign companies.
• C) Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
• D) Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance.
• E) Foreign competitors have not gained significant market share in the United States.

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Definitions:

Penetration

The action or process of making a way through or into something; in medical terms, often refers to the breach of a body part or organ.

Declined

Refused or rejected a proposal, invitation, or opportunity.

Nonjudgmental

Adopting an attitude or stance that avoids making judgments, especially moral or value judgments about others.

Empathic Ways

Approaches or methods that involve understanding and sharing the feelings of another person, often leading to compassionate action.