Apple,IncUsed Its Mac and PC Guy Ad in Countries Around

question 93

Multiple Choice

Apple,Inc.used its Mac and PC guy ad in countries around the world.The company simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

• A) standardized marketing practices.
• B) mixed marketing.
• C) character standardization.
• D) global marketing standardization.
• E) product invention.

Distinguish between obedience, conformity, compliance, and groupthink, and understand their implications in social contexts.

Identify factors that influence the rate of conformity, including group size, task difficulty, and presence of dissent.

Explain the psychological mechanisms behind groupthink, its occurrence, and its impact on decision-making.

Describe how experiments by psychologists such as Asch have contributed to the understanding of social influence.

---

Definitions:

Spot Rate

The current exchange rate at which a currency can be bought or sold for immediate delivery.

Premium

The amount paid for an insurance policy or the price above the nominal or face value of a security or investment.

Swiss Francs

Swiss Francs are the currency of Switzerland, known for their stability and being a safe-haven currency in times of financial market volatility.

Forward Rate

The future interest rate agreed upon in a forward contract, determining the cost of borrowing or lending for future transactions.