In Many Marketing Textbooks,including This One,there Is the Principle That

question 19

Multiple Choice

In many marketing textbooks,including this one,there is the principle that if a retailer sets the price too low,it will frustrate sales based on __________.The write-off of $1.6 million in merchandise proves otherwise given the context.

• A)customer satisfaction
• B)consumer law
• C)the price-is-right notion
• D)perceived reasonable value
• E)none of the above