After a Need or Want Is Recognized,a Consumer May Search

question 82

Multiple Choice

After a need or want is recognized,a consumer may search for information about the various alternatives available to satisfy it.This occurs during which part of the consumer decision-making process?

• A) Evaluation of alternatives
• B) Information search
• C) Cognitive dissonance
• D) Consideration stage
• E) Product identification

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Definitions:

Product Characteristics

Attributes or features that define a product and affect its performance or desirability.

Mode of Transportation

Different methods used for moving people or goods from one place to another, such as road, rail, air, or sea.

Transportation Infrastructure

The foundational facilities and systems serving a country, city, or area, including roads, bridges, tunnels, railways, and ports, used for the movement of people and goods.

Investment Decisions

The process of making choices about where to allocate resources in order to generate the highest possible returns.