A Product Information Source That Originates with Marketers Promoting the Product

question 56

Multiple Choice

A product information source that originates with marketers promoting the product is referred to as a:

• A) manipulative information source
• B) primary information source
• C) secondary information source
• D) marketing-controlled information source
• E) biased information source

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Definitions:

Syllogism Form

A logical structure that uses three statements to arrive at a conclusion, based on deductive reasoning.

Syllogism Validity

The measure of whether a syllogism (a form of logical argument that applies deductive reasoning to arrive at a conclusion) holds correct logical form and, thus, guarantees the truth of the conclusion if the premises are true.

Syllogism Validity

A measure of whether a syllogism (a form of reasoning in which a conclusion is drawn from two given or assumed propositions) logically follows from its premises.

Venn Diagram

A diagram using overlapping circles to illustrate the logical relationships between two or more sets of items.