Which of the Following Statements About Reference Groups Is True

question 189

Multiple Choice

Which of the following statements about reference groups is true?

• A) Reference groups stimulate, but do not constrain, consumption behavior.
• B) Reference groups have strong influence on all brands and product purchases.
• C) A person can only belong to one reference group.
• D) Reference groups serve as information sources and influence perceptions.
• E) Understanding reference groups has not been helpful to marketers.

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Definitions:

Subsidiary Ledger

A ledger that contains accounts of a single type. Example: The accounts receivable subsidiary ledger records all credit customers.

Uncollectible

Refers to accounts receivable that are unlikely to be recovered from debtors.

Debited

An accounting term describing an entry that increases an asset or expense account, or decreases a liability or equity account.

Allowance for Doubtful Accounts

An estimate of the amount of accounts receivable that may not be collectible.