You Are the Brand Manager for a New Line of Allergy

question 60

Multiple Choice

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

• A) Create ads that show the typical consumer performing a healthy lifestyle activity.
• B) Develop a promotional campaign that tells customers they "deserve to use" these products.
• C) Drop the price of your new products to the point where customers will realize they are getting a bargain.
• D) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
• E) Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.

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Definitions:

Partnership

A legally recognized arrangement in which two or more persons co-manage a business and distribute its profits among themselves.

Sole Proprietorship

A business owned and operated by a single individual, with no legal distinction between the owner and the business.

Bankruptcy

A legal status of a person or entity that cannot repay debts to creditors and seeks relief through court proceedings.

Small Businesses

Enterprises characterized by smaller scale operations, fewer employees, and less revenue compared to larger corporations.