When Consumers Change or Distort Information That Conflicts with Their

question 194

Multiple Choice

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

• A) selective distortion
• B) selective dissonance
• C) intermittent reinforcement
• D) selective retention
• E) selective exposure

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Definitions:

Blood-Brain Barrier

A filtering mechanism of the capillaries that carry blood to the brain and spinal cord tissue, blocking the passage of certain substances.

Glial Cells

Non-neuronal cells in the central and peripheral nervous system that support, protect, and nourish neurons, playing a key role in maintaining brain health.

Neurotransmission

The process by which nerve cells communicate with each other through the exchange of chemical signals.

Neurons

Electrically excitable cells that are the basic units of the nervous system, responsible for receiving sensory input and transmitting motor commands.