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Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Influencing consumers that petroleum-based carpeting is bad for the environment and that the new fibers are better for the environment will involve which attitude-change strategy by marketers?
Individualist Cultures
Societies that emphasize personal goals and achievements, encouraging individuals to stand out and be independent from the collective group.
Collectivist Cultures
Collectivist cultures emphasize the needs and goals of the group as a whole over the needs and desires of each individual.
Mate Selection
The process by which individuals choose partners based on a combination of personal, cultural, social, and biological factors.
Self-effacing Humility
A personality trait characterized by a person's tendency to downplay their own achievements or virtues, often out of a desire to appear humble or unassuming.
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