In Implementing the New Self-Checkout Lanes,CVS Should Have Recognized That

question 198

Multiple Choice

In implementing the new self-checkout lanes,CVS should have recognized that each scanning device is perceived as a(n) __________ by the customer and it,too,needs to conform to a positive CRM.

• A)employee
• B)robot
• C)convenience
• D)inconvenience
• E)automated salesperson

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Definitions:

Secondary Reinforcement

A process wherein a stimulus reinforces a behavior because it is associated with a primary reinforcer (e.g., praise that becomes rewarding because it is linked to receiving a physical reward).

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Positive Reinforcement

Any pleasant or desirable consequence that follows a response and increases the probability that the response will be repeated.

Punishment

A consequence that reduces the likelihood of a behavior being repeated in the future.