_____ Is a Measure of a Web Site's Effectiveness and Is

question 171

Multiple Choice

_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

• A) Effective reach
• B) Effective frequency
• C) Gross rating points
• D) Interactiveness
• E) Stickiness

---

Definitions:

Forecast Average

The mean value of predicted outcomes over a specified future period, often used in demand planning and inventory management.

Trend

A general direction in which something is developing or changing, often used in the context of markets or fashion.

Qualitative Forecasting

A method of prediction that relies on non-quantifiable information such as expert opinion or market trends rather than numerical data.

Associative Model

A data model that is designed to link data in a way that is more flexible and intuitive than traditional relational databases, focusing on the associations among data points.