When Pantone Announces Its Color of the Year,it Serves Pantone

question 8

Multiple Choice

When Pantone announces its color of the year,it serves Pantone in what way?

• A) It advertises Pantone's line of color inks.
• B) For Pantone, it is a form of marketing since its intellectual property is its pigment values.
• C) It is Pantone's way of marketing the products of its resellers.
• D) The color of the year is a form of reciprocity with the color paint and ink industry.
• E) As a multiplier effect given the many potential users of the annual color pick.

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