If You Worked for Pantone,which Method of Marketing Its Services

question 3

Multiple Choice

If you worked for Pantone,which method of marketing its services is the least suitable?

• A) Web site
• B) Fax
• C) HTML-formatted e-mail
• D) business-to-business online exchange
• E) placing bids

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Definitions:

Sigma

A statistical term that measures how far a given process deviates from perfection. The term is notably used in Six Sigma methodology to measure the number of defects in a process.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values from the mean.

Benchmarking

The process of comparing key points within your business with comparable points in another external entity.

External Entity

An organization, group, or individual that exists outside of the company and interacts with the business through transactions, partnerships, or other forms of engagement.