All of the Following Have Been Identified as Trends That

question 151

Multiple Choice

All of the following have been identified as trends that will lead to the continuing growth of one-to-one marketing EXCEPT:

• A)the growing number of customers who do not have time to spend shopping.
• B)the fact that consumers do not want to be treated like the masses.
• C)technology that allows the collection of detailed information on customers.
• D)consumers are loyal to companies and brands that have earned their loyalty and reinforce it at every purchase occasion.
• E)mass marketing is no longer appropriate,especially for consumer packaged-goods products.