What Is One-To-One Marketing,and What Is the Primary Goal for Companies

question 56

Essay

What is one-to-one marketing,and what is the primary goal for companies that adopt the one-to-one approach? Describe the difference between a one-to-one marketing approach and the traditional approach to mass marketing.

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Definitions:

Market Risk

The risk of losses in investments due to factors that affect the overall performance of the financial markets.

Unique Risk

Also known as unsystematic risk, it refers to the risk associated with a specific company or industry that can be mitigated through diversification.

Inflation Risk

The danger that the value of financial returns or purchasing power will be eroded as inflation diminishes the value of money over time.

Systematic Risk

The type of risk inherent to the entire market or market segment, also known as market risk, which cannot be mitigated through diversification.