Examlex
U.S.paint manufacturers traditionally use different formulas for developing paint to be used in the humid Southeast,the frigid Midwest,and the hot and dry Southwest.This is an example of how demographic segmentation is used.
Proactive Interference
The phenomenon where older memories interfere with the recall of newer memories, often causing confusion or mix-ups.
Retroactive Interference
The phenomenon where new memories impair the retrieval of older memories.
Hindsight Bias
The tendency to believe, after learning an outcome, that one would have foreseen it, often referred to as the "I-knew-it-all-along" effect.
Proactive Interference
The effect wherein earlier memories hinder the ability to remember more recent memories.
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