A Market Segmentation Study Done by the University of Thessaly

question 139

True/False

A market segmentation study done by the University of Thessaly in Greece classified recreational skiers in terms of their gender,age,and income levels.The study used psychographic segmentation variables.

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Definitions:

CISM

Critical Incident Stress Management, a process designed to lessen the impact of a traumatic event and accelerate recovery from or prevent the development of post-traumatic stress disorder.

Individual Counseling

A form of therapy where a single client works one-on-one with a therapist to discuss and work through personal issues, behaviors, or feelings.

Components

The distinct parts or elements that make up a larger system or whole.

Psychological First Aid

An approach to reduce initial distress caused by traumatic events and foster short- and long-term adaptive functioning.