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While Most Marketing to Generation Y Tries So Hard to Be

question 148

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody,Vans has kept the decades-old brand real and vital for Gen Yers.Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks,which operate in malls around the country;the wildly successful Vans Warped Tour for alternative music;and the Vans Triple Crown,the brand's answer to the X Games.The segmentation plan used by Vans relies heavily on _____ segmentation.

Describe and distinguish between fixed and incremental mind-sets and their influences on behavior and learning.

Understand the fundamental attribution error and its implications on social perception.

Identify factors that affect the likelihood of making correspondent inferences about others' behaviors.

Explain the role of mind-sets in academic and personal achievement.

Definitions:

Lowest Terms

The simplest form of a fraction, where the numerator and denominator are reduced to their smallest values.

Purchasing Power

The value of currency expressed in terms of the amount of goods or services that one unit of money can buy.

CPI

This index, named the Consumer Price Index, assesses the cumulative weighted prices of a collection of consumer-related goods and services, with categories including transportation, healthcare, and food.

Property Tax

A tax on property, usually real estate, that owners pay to local governments, based on the assessed value of the property.