Modern Bride Is a Publication That Contains Articles and Lots

question 75

Multiple Choice

Modern Bride is a publication that contains articles and lots of ads for the bride-to-be.Many young women consult this magazine as they plan their special day.The segmentation base used to define the publication's target market is based on _____ variables.

• A) geodemographic
• B) geographic
• C) family life-cycle
• D) lifestyle
• E) psychographic

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Definitions:

Mutually Exclusive

Events or decisions that cannot occur or be taken simultaneously; selecting one option precludes the choice of the other.

Profitability Index

A financial metric used to evaluate the desirability of an investment or project, calculated as the present value of future cash flows divided by the initial investment cost.

Cash Outflow

The total amount of money being spent by a business, including expenses, investments, and any other payments.

Equivalent Annual Annuity

The constant annual cash flow for a certain period of time that has the same present value as a series of different cash flows.