Which Type of Segmentation Divides a Market by the Amount

question 7

Multiple Choice

Which type of segmentation divides a market by the amount of product bought or consumed?

• A) Benefit segmentation
• B) Characteristic segmentation
• C) Usage-rate segmentation
• D) Demographic segmentation
• E) Psychographic segmentation

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Definitions:

Audition

The sense of hearing; the process by which sound waves are detected and interpreted by the brain.

Sensory Interaction

The process by which multiple sensory modalities interact to influence perception and behavior, such as how taste and smell combine to create flavor.

Serial Processing

A cognitive process in which the brain analyzes information in a sequential, step-by-step manner.

Top-Down Processing

A cognitive process that emphasizes the importance of conceptual knowledge, expectations, and memories in making interpretations and decisions, starting with generalities before moving to specifics.