Chandler Kumar Owns Two Antique Stores

question 102

Multiple Choice

Chandler Kumar owns two antique stores.One is in an upscale neighborhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing _____ strategies.

• A) market integration
• B) segmentation
• C) targeting
• D) positioning
• E) market combination

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Definitions:

Contract

A legally binding agreement between two or more parties that is enforceable by law.

Tort

A violation of another person’s rights or a civil wrongdoing that does not arise out of a contract or statute; primary types are intentional, negligent, and strict-liability torts.

Agent Liability

Refers to the legal responsibility of an agent to their principal, including obligations and potential for repercussions if the agent acts outside their authority or against the interests of the principal.

Principal

In law, the person who authorizes an agent to act on their behalf; in finance, the original amount of money invested or loaned.