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Discuss the Four Trends That Will Lead to the Continuing

question 131

Essay

Discuss the four trends that will lead to the continuing growth of one-to-one marketing.


Definitions:

Overall Impression

A general assessment or perception of something, typically considering all aspects or a comprehensive view.

Rating Scale

A tool used to capture responses or opinions by providing a set of categories that quantify characteristics, feelings, or attitudes.

Autobiography

A procedure that asks an individual to write subjective information that stands out in his or her life. In some ways, the information highlighted in an individual’s autobiography is a type of projective test of his or her unconscious mind. A type of record and personal document.

Strict Instructions

Detailed and precise directions given to participants to ensure standardization and reliability during the administration of a test or procedure.

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