What Kind of Data Can Marriott Gather by the Users

question 4

Multiple Choice

What kind of data can Marriott gather by the users of its Blackberry and iPhone booking apps?

• A)secondary
• B)computer-assisted self-interviewing
• C)survey results
• D)primary
• E)behavioral targeting

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Definitions:

Compulsion

An urge or force that drives an individual to perform repetitive behaviors or rituals, often as a way of relieving anxiety.

Psychological Disorders

Mental health conditions characterized by alterations in thinking, mood, or behavior associated with distress and/or impaired functioning.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people.

Mental Illness

A wide range of mental health conditions that affect mood, thinking, and behavior, including depression, anxiety disorders, schizophrenia, and bipolar disorder.