According to the Text,a True Marketing Decision Support System Should

question 47

Multiple Choice

According to the text,a true marketing decision support system should be flexible,which means:

• A) managers can probe for trends, isolate problems, and ask "what if" questions
• B) managers who aren't skilled with computers can easily learn to use the system
• C) managers are able to sort, regroup, total, average, and manipulate data in various ways
• D) managers can give simple instructions and see immediate results
• E) managers can find optimum solutions to marketing problems

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Definitions:

Business Judgment Rule

A legal principle that protects corporate directors' decision-making from judicial review as long as the decisions are made in good faith.

Shareholder's Demand

A formal request by a shareholder, typically for corporate information or to take specific actions, under legal rights.

Court Piercing

A legal action where a court disregards the corporate entity and holds its owners personally liable for corporate debts or misconduct.

Derivative Action

A lawsuit brought by a corporation shareholder on behalf of the corporation against a third party.