University Research Study A Regional State University Is Experiencing Declining Enrollments. the Administration

question 108

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and has asked a marketing research class to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Which role of marketing research is represented if the student researchers address "what if" questions,such as examining the outcomes if all the degree programs were available online?

• A) Predictive
• B) Proscriptive
• C) Descriptive
• D) Diagnostic
• E) Normative

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Definitions:

Theories

Systematic sets of ideas intended to explain phenomena or provide a framework for understanding and predicting outcomes.

Logically Related Statements

Statements that are connected or coherent in a manner that follows logical principles, such as cause and effect or sequence.

Predict Development

The process of forecasting or estimating the progress or outcomes in a developmental context.

Research Results

The findings or outcomes derived from systematic investigations conducted to discover new information or relationships.