Define a Marketing Decision Support System (DSS)

question 203

Essay

Define a marketing decision support system (DSS).Name and briefly describe the four characteristics of a true DSS.

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Definitions:

Form Message

A standardized or pre-written message used for common communication needs within organizations or in customer service settings.

Favor Requests

Appeals or pleas for assistance, support, or a particular action from someone.

Routine Messages

Common, everyday communications that convey standard information, instructions, or updates, often following a familiar format.

Inductively Written

A type of writing that begins with specific observations or data points and proceeds to a general conclusion or principle.