When a Product Name Becomes Generic

question 13

Multiple Choice

When a product name becomes generic:

• A) the firm must use black-and-white packaging
• B) competitors are prohibited by law from using the trademark
• C) the price will have to drop to appeal to lower-income consumers
• D) the product name is no longer recognized as the exclusive property of one firm
• E) a firm can reapply for exclusive trademark protection at the U.S.Patent Office

---

Definitions:

Sustainable Energy

Energy obtained from sources that are essentially inexhaustible and capable of being replenished or maintained for future generations without depleting natural resources.

Full-Cost Pricing

A pricing strategy that includes all direct, indirect, fixed, and variable costs in the price of a product or service.

Cost-Benefit Analyses

The process of comparing the costs and benefits of a decision or project to determine its feasibility or worth.