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Concept tests are considered fairly good predictors of success for line extensions and for products that do not require major changes in consumer behavior.
Chest Compressions
A life-saving technique that involves pressing down on a person's chest in a rhythmic pattern to help maintain blood flow during cardiac arrest.
Infant
A young child, especially one newly or recently born, typically referring to a child from birth up to 12 months of age.
AED
Automated External Defibrillator, a portable device that checks the heart rhythm and can send an electric shock to the heart to try to restore a normal rhythm.
Implanted Pacemaker
A medical device surgically placed in the body to regulate the heart rate by delivering electrical impulses.
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