Consumers Described as Laggards Tend to Rely on Group Norms

question 171

True/False

Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.

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Definitions:

Confirmed

Found to be true or definite.

Administration Route

The path by which a drug, fluid, poison, or other substance, is taken into the body.

Nose

The part of the face that houses the nostrils and organs of smell and forms the beginning of the respiratory tract.

Economies Of Scale

Cost advantages reaped by companies when production becomes efficient, leading to a decrease in the per-unit cost as output increases.