After the Research Team at Nabisco Had Generated More Than

question 109

Multiple Choice

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

• A) business analysis
• B) diffusion
• C) idea screening
• D) test marketing
• E) idea generation

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Definitions:

Centralized Power

A political system where a central authority controls all or most of the government functions and decision-making processes.

Lavrenty Beria

A prominent Soviet politician and head of the secret police under Stalin, notorious for his role in political purges and terror.

Secret Police

A covert law enforcement body that operates in secrecy to protect political power, often through surveillance, espionage, and suppression of dissent.

Economic Recovery

A period in which economic activity rebounds following a recession, characterized by increases in GDP, employment, and consumer spending.