After Mattel Evaluated Many New Products to Add to Its

question 7

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the ideas in terms of their marketability.This stage of new-product development is called:

• A) prototype screening
• B) concept testing
• C) market testing
• D) idea manipulation
• E) idea diffusing

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Definitions:

Critical Thought

The intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information.

Ignore Emotions

To deliberately pay no attention to or disregard one's feelings or the feelings of others.

Superior

Higher in rank, quality, or importance; above average or better than others.

Human Brain

The central organ of the human nervous system, responsible for processing sensory information, regulating bodily functions, and enabling thought, emotion, and memory.