The Maker of Purell Hand Sanitizer Tested Consumers' Reactions to Its

question 159

Multiple Choice

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n) :

• A) adoption-rate test
• B) simulated (laboratory)market test
• C) concept test
• D) use test
• E) juried consumer test

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Definitions:

Depolarization

A decrease in the voltage difference across a cell's plasma membrane, resulting in a more positive internal environment.

Calcium Ions

Essential ions within the body that play pivotal roles in bone health, muscle contraction, nerve function, and blood clotting.

G Actin

Globular protein molecules that, when bound together, form fibrous actin (F actin).

Aquatic Mammals

Mammals that are primarily adapted to living in water, including species such as whales, dolphins, and seals.