Which of the Following Products Has the Lowest Level of Trialability

question 78

Multiple Choice

Which of the following products has the lowest level of trialability?

• A) An Internet chat room
• B) Low-fat ice cream
• C) Surgically implanted hearing aids
• D) Organic pet food
• E) A new air freshener

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Definitions:

Utility

In economics, the satisfaction or benefit derived by consumers from consuming a good or service.

Shopping Experience

The totality of a customer's interactions and perceptions about purchasing goods or services at a retail or online store.

Utilitarian

Pertaining to or advocating the philosophy that actions are right if they are useful or for the benefit of a majority.