You Are a Product Manager for a Manufacturer of Trampolines

question 143

Multiple Choice

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.To keep your product from entering the decline stage,you should:

• A) use promotion to increase primary demand for trampolines
• B) abandon peripheral target markets for trampolines
• C) raise the price of your trampolines because customers are not price sensitive in this stage
• D) eliminate all unnecessary marketing expense
• E) promote trampolines heavily to dealers and customers

---

Definitions:

Non-Controlling Interest

A portion of equity ownership in a subsidiary not owned by the parent company, indicating minority shareholders' interest in the subsidiary's net assets.

Fair Value

The estimated market price of an asset or liability, reflecting current market conditions and valuation techniques.

Business Valuation

The process of determining the economic value of a business enterprise or ownership interest using various valuation techniques.

Shareholders

Individuals or entities that own shares in a company, making them part owners and possibly entitling them to dividends.