The Most Basic Benefit the Consumer Is Buying in a Service

question 111

Multiple Choice

The most basic benefit the consumer is buying in a service is referred to as the:

• A) primary service
• B) inherent service
• C) core service
• D) tangible service
• E) complete service

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Definitions:

Relational Dimension

The dimension of communication that offers cues about the emotions, attitudes, and amount of power and control a speaker feels in relation to listeners.

Communication Message

The information or key point that is being conveyed from the sender to the receiver through various means.

Enthusiasm

A feeling of energetic interest in a particular subject or activity and an eagerness to be involved in it.

Interpreting

The process of translating spoken or signed language into another language.