One of the Main Responsibilities of Sport Marketers Is to Keep

question 65

Multiple Choice

One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers.An effective tool for accomplishing this goal would be _____ marketing.

• A) interactive
• B) relationship
• C) patronage
• D) nonprofit
• E) affiliation

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Definitions:

Three Components

Constituent parts or aspects that together form a whole, often referenced in models or theories to explain complex phenomena.

Attitude

A predisposition to respond to a particular object in a generally favorable or unfavorable way.

Learned Helplessness

A psychological state in which an individual learns to believe that they are powerless to change their situation despite the availability of opportunities to do so.

Self-fulfilling Prophecy

When persons behave toward another person according to a label (impression) and cause the person to respond in ways that confirm the label.