Relationship Marketing Can Be Practiced at Three Levels,with Each Level

question 122

Essay

Relationship marketing can be practiced at three levels,with each level adding a new kind of bond with the customer.Name and describe each of these levels,using a legal service to illustrate each level.

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Definitions:

Controlling

Exerting power or influence over others in an overbearing or manipulative manner.

Social Comparison

The process of defining oneself in relationship to one’s peers.

Sociometric Rating

A quantitative method for measuring social relationships, often used to assess popularity, likability, or social preferences within groups.

Self-Concept

An individual's perception of themselves, including their beliefs, feelings, and thoughts about their own identity and attributes.